{"id":553,"date":"2018-05-02T13:10:35","date_gmt":"2018-05-02T13:10:35","guid":{"rendered":"http:\/\/louis-henwood.com\/?p=553"},"modified":"2021-05-05T23:53:14","modified_gmt":"2021-05-05T23:53:14","slug":"social-media-adverting-design-acca","status":"publish","type":"post","link":"https:\/\/louis-henwood.com\/index.php\/2018\/05\/02\/social-media-adverting-design-acca\/","title":{"rendered":"Social media advertising and Google AdSense campaign"},"content":{"rendered":"<div id=\"pl-553\"  class=\"panel-layout\" ><div id=\"pg-553-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-553-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-553-0-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<figure id=\"attachment_527\" aria-describedby=\"caption-attachment-527\" style=\"width: 768px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-527 size-full\" src=\"http:\/\/louis-henwood.com\/wp-content\/uploads\/2018\/03\/FI-ACCA-global-campaign-social-media-hero.jpg\" alt=\"ACCA Global social media campaign on screens\" width=\"768\" height=\"480\" srcset=\"https:\/\/louis-henwood.com\/wp-content\/uploads\/2018\/03\/FI-ACCA-global-campaign-social-media-hero.jpg 768w, https:\/\/louis-henwood.com\/wp-content\/uploads\/2018\/03\/FI-ACCA-global-campaign-social-media-hero-400x250.jpg 400w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-527\" class=\"wp-caption-text\">ACCA Global Social Media and AdSense Campaign<\/figcaption><\/figure>\n<p>Creating a social media and Google ads campaign for international accountancy body ACCA. The campaign ran globally across various international market areas.<\/p>\n<p>Brands are increasingly using social media and Google ads to get their brand message across. Expertise in this area is becoming an increasingly vital part of any designers skill set.<\/p>\n<p>ACCA (the Association of Chartered Certified Accountants) is a global professional accounting body, offering accountancy qualifications and guidance to its membership.<\/p>\n<p>Two campaigns were worked on. The global campaign covered assets for the Europe\/Oceana, East Asia, South Asia and African markets. Therefore this involved finding lifestyle images that would appeal to professionals in all four territories.<\/p>\n<p>These brand messages had to be adapted to the correct sizes for Facebook, Linkedin, Instagram and Twitter, as well as image sizes for Google AdSense.<\/p>\n<p>The second campaign promoted Map My Career, an online portal to guide members in Africa for a career in accountancy best suited to their aspirations. This campaign used images and videos from real ACCA members to highlight the employment prospects accountancy qualifications can offer.<\/p>\n<p>Assets were created for Facebook and Instagram, as well as Google ads, with a focus on mobile.<\/p>\n<figure id=\"attachment_530\" aria-describedby=\"caption-attachment-530\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-530\" src=\"http:\/\/louis-henwood.com\/wp-content\/uploads\/2018\/03\/ACCA-Africa-campaign.jpg\" alt=\"ACCA Africa social media campaign on screens\" width=\"800\" height=\"800\" srcset=\"https:\/\/louis-henwood.com\/wp-content\/uploads\/2018\/03\/ACCA-Africa-campaign.jpg 800w, https:\/\/louis-henwood.com\/wp-content\/uploads\/2018\/03\/ACCA-Africa-campaign-150x150.jpg 150w, https:\/\/louis-henwood.com\/wp-content\/uploads\/2018\/03\/ACCA-Africa-campaign-400x400.jpg 400w, https:\/\/louis-henwood.com\/wp-content\/uploads\/2018\/03\/ACCA-Africa-campaign-768x768.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-530\" class=\"wp-caption-text\">ACCA Map My Career Social Media and AdSense Campaign<\/figcaption><\/figure>\n<p>I also created two infographic cheat sheets as a handy guide to the correct image sizes for social media and Google ads. You can download PDF copies of the cheat sheets below.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pg-553-1\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-553-1-0\"  class=\"panel-grid-cell\" ><div id=\"panel-553-1-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t><h3 class=\"widget-title\">Social Media Ad sizes Cheat Sheet 2018<\/h3>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p>You can download the\u00a0Social Media Ad sizes Cheat Sheet by clicking the image below.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/louis-henwood.com\/wp-content\/uploads\/2018\/04\/Social-Media-Ad-sizes-Cheet-Sheet-2018.pdf\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-536\" src=\"http:\/\/louis-henwood.com\/wp-content\/uploads\/2018\/04\/Social-Media-Ad-sizes-Cheet-Sheet-2018.png\" alt=\"Social Media Ad Sizes Cheat Sheet 2018\" width=\"200\" height=\"400\" \/><\/a><\/p>\n<\/div>\n<\/div><\/div><\/div><div id=\"pgc-553-1-1\"  class=\"panel-grid-cell\" ><div id=\"panel-553-1-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t><h3 class=\"widget-title\">Google Ad sizes Cheat Sheet 2018<\/h3>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p>You can download the Google Ad sizes Cheat Sheet by clicking the image below.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/louis-henwood.com\/wp-content\/uploads\/2018\/04\/Google-Ad-sizes-Cheet-Sheet-2018.pdf\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-535\" src=\"http:\/\/louis-henwood.com\/wp-content\/uploads\/2018\/04\/Google-Ad-sizes-Cheet-Sheet-2018.png\" alt=\"Google AdSense Sizes Cheat Sheet 2018\" width=\"200\" height=\"400\" \/><\/a><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Creating a social media and Google ads campaign for international accountancy body ACCA. The campaign ran globally across various international&hellip; <\/p>\n","protected":false},"author":2,"featured_media":527,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_exactmetrics_skip_tracking":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-online-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social media advertising and Google AdSense campaign - Louis Henwood<\/title>\n<meta name=\"description\" content=\"Social media advertising and Google ads campaign for international accountancy body ACCA. 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