{"id":542,"date":"2017-09-02T12:06:06","date_gmt":"2017-09-02T12:06:06","guid":{"rendered":"http:\/\/louis-henwood.com\/?p=542"},"modified":"2021-05-05T23:35:43","modified_gmt":"2021-05-05T23:35:43","slug":"social-media-and-adsense-campaign-unlocked-graduates","status":"publish","type":"post","link":"https:\/\/louis-henwood.com\/index.php\/2017\/09\/02\/social-media-and-adsense-campaign-unlocked-graduates\/","title":{"rendered":"Social Media and Google AdSense Campaign &#8211; Unlocked"},"content":{"rendered":"<div id=\"pl-542\"  class=\"panel-layout\" ><div id=\"pg-542-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-542-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-542-0-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<figure id=\"attachment_529\" aria-describedby=\"caption-attachment-529\" style=\"width: 1400px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-529\" src=\"http:\/\/louis-henwood.com\/wp-content\/uploads\/2018\/03\/Unlocked-SM-Web-campaign-hero.jpg\" alt=\"Unlocked Graduates online and social media campaign on screens\" width=\"1400\" height=\"718\" \/><figcaption id=\"caption-attachment-529\" class=\"wp-caption-text\">Unlocked Graduates online campaign<\/figcaption><\/figure>\n<p>Brands are increasingly using social media and Google ads to get their brand message across. Expertise in this area is becoming an increasingly vital part of any designers skill set.<\/p>\n<p>Unlocked Graduates alows graduates to experience 2 years of experience and personal development in the UK prison service and gain an addition\u00a0MSc qualification.<\/p>\n<p>A combination of messages was crafted, including brand messages, infographics and personal quotes from graduates who were on the programme. These assets had to be adapted to the correct sizes for Facebook, Linkedin and Twitter, as well as image sizes for Google AdSense.<\/p>\n<figure id=\"attachment_528\" aria-describedby=\"caption-attachment-528\" style=\"width: 1400px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-528\" src=\"http:\/\/louis-henwood.com\/wp-content\/uploads\/2018\/03\/Unlocked-google-ads.jpg\" alt=\"Unlocked Graduates online campaign on screens\" width=\"1400\" height=\"802\" srcset=\"https:\/\/louis-henwood.com\/wp-content\/uploads\/2018\/03\/Unlocked-google-ads.jpg 1400w, https:\/\/louis-henwood.com\/wp-content\/uploads\/2018\/03\/Unlocked-google-ads-400x229.jpg 400w, https:\/\/louis-henwood.com\/wp-content\/uploads\/2018\/03\/Unlocked-google-ads-768x440.jpg 768w, https:\/\/louis-henwood.com\/wp-content\/uploads\/2018\/03\/Unlocked-google-ads-1024x587.jpg 1024w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><figcaption id=\"caption-attachment-528\" class=\"wp-caption-text\">Unlocked Graduates Google ads<\/figcaption><\/figure>\n<p>As part of my work at This City Agency I also created some cheat sheets as infographics as a handy guide to the correct image sizes for social media and Google ads. You can download PDF copies of the cheat sheets below.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pg-542-1\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-542-1-0\"  class=\"panel-grid-cell\" ><div id=\"panel-542-1-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t><h3 class=\"widget-title\">Social Media Ad sizes Cheat Sheet 2018<\/h3>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p>You can download the\u00a0Social Media Ad sizes Cheat Sheet by clicking the image below.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/louis-henwood.com\/wp-content\/uploads\/2018\/04\/Social-Media-Ad-sizes-Cheet-Sheet-2018.pdf\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-536\" src=\"http:\/\/louis-henwood.com\/wp-content\/uploads\/2018\/04\/Social-Media-Ad-sizes-Cheet-Sheet-2018.png\" alt=\"Social Media Ad Sizes Cheat Sheet 2018\" width=\"200\" height=\"400\" \/><\/a><\/p>\n<\/div>\n<\/div><\/div><\/div><div id=\"pgc-542-1-1\"  class=\"panel-grid-cell\" ><div id=\"panel-542-1-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t><h3 class=\"widget-title\">Google Ad sizes Cheat Sheet 2018<\/h3>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p>You can download the Google Ad sizes Cheat Sheet by clicking the image below.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/louis-henwood.com\/wp-content\/uploads\/2018\/04\/Google-Ad-sizes-Cheet-Sheet-2018.pdf\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-535\" src=\"http:\/\/louis-henwood.com\/wp-content\/uploads\/2018\/04\/Google-Ad-sizes-Cheet-Sheet-2018.png\" alt=\"Google AdSense Sizes Cheat Sheet 2018\" width=\"200\" height=\"400\" \/><\/a><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Brands are increasingly using social media and Google ads to get their brand message across. Expertise in this area is&hellip; <\/p>\n","protected":false},"author":2,"featured_media":526,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_exactmetrics_skip_tracking":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-online-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media and Google AdSense Campaign - Unlocked - Louis Henwood<\/title>\n<meta name=\"description\" content=\"Social media and Google online advertising campaign for prison service recruitment programme Unlocked Graduates.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/louis-henwood.com\/index.php\/2017\/09\/02\/social-media-and-adsense-campaign-unlocked-graduates\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media and Google AdSense Campaign - Unlocked - Louis Henwood\" \/>\n<meta property=\"og:description\" content=\"Social media and Google online advertising campaign for prison service recruitment programme Unlocked Graduates.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/louis-henwood.com\/index.php\/2017\/09\/02\/social-media-and-adsense-campaign-unlocked-graduates\/\" \/>\n<meta property=\"og:site_name\" content=\"Louis Henwood\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-02T12:06:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-05T23:35:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/louis-henwood.com\/wp-content\/uploads\/2018\/03\/FI-Unlocked-SM-Web-campaign.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Louis Henwood\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Louis Henwood\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/louis-henwood.com\\\/index.php\\\/2017\\\/09\\\/02\\\/social-media-and-adsense-campaign-unlocked-graduates\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/louis-henwood.com\\\/index.php\\\/2017\\\/09\\\/02\\\/social-media-and-adsense-campaign-unlocked-graduates\\\/\"},\"author\":{\"name\":\"Louis Henwood\",\"@id\":\"https:\\\/\\\/louis-henwood.com\\\/#\\\/schema\\\/person\\\/560424e9d9925f548b39cc54abf692e3\"},\"headline\":\"Social Media and Google AdSense Campaign &#8211; 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