{"id":231,"date":"2016-10-09T13:06:59","date_gmt":"2016-10-09T13:06:59","guid":{"rendered":"http:\/\/louis-henwood.com\/?p=231"},"modified":"2021-05-05T20:21:08","modified_gmt":"2021-05-05T20:21:08","slug":"infographic-the-chartered-institute-of-marketing","status":"publish","type":"post","link":"https:\/\/louis-henwood.com\/index.php\/2016\/10\/09\/infographic-the-chartered-institute-of-marketing\/","title":{"rendered":"Infographic \u2013 The Chartered Institute of Marketing"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"640\" src=\"http:\/\/louis-henwood.com\/wp-content\/uploads\/2016\/Heroes\/CIM-Brand-Crisis-Infographic.jpg?_t=1525362834\" alt=\"Infographic \u2013 The Chartered Institute of Marketing -smartphone\" class=\"wp-image-228\" srcset=\"https:\/\/louis-henwood.com\/wp-content\/uploads\/2016\/Heroes\/CIM-Brand-Crisis-Infographic.jpg 1200w, https:\/\/louis-henwood.com\/wp-content\/uploads\/2016\/Heroes\/CIM-Brand-Crisis-Infographic-300x160.jpg 300w, https:\/\/louis-henwood.com\/wp-content\/uploads\/2016\/Heroes\/CIM-Brand-Crisis-Infographic-768x410.jpg 768w, https:\/\/louis-henwood.com\/wp-content\/uploads\/2016\/Heroes\/CIM-Brand-Crisis-Infographic-1024x546.jpg 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">As part of their new digital strategy, and with The Chartered Institute of Marketing new corporate identity, CIM launched an online website to publish marketing blogs and articles, called Exchange. As well as designing the site, I was responsible for image content and infographics for the site. This is an infographic for the website about brands in crisis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/exchange.cim.co.uk\/infographic\/crisis-point\/\" target=\"_blank\" rel=\"noopener\">exchange.cim.co.uk<\/a><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"2829\" src=\"http:\/\/louis-henwood.com\/wp-content\/uploads\/2016\/Heroes\/Brand-Crisis-Infographic.jpg?_t=1525362799\" alt=\"Infographic \u2013 The Chartered Institute of Marketing \u2013 Brand Crisis\" class=\"wp-image-229\" srcset=\"https:\/\/louis-henwood.com\/wp-content\/uploads\/2016\/Heroes\/Brand-Crisis-Infographic.jpg 800w, https:\/\/louis-henwood.com\/wp-content\/uploads\/2016\/Heroes\/Brand-Crisis-Infographic-85x300.jpg 85w, https:\/\/louis-henwood.com\/wp-content\/uploads\/2016\/Heroes\/Brand-Crisis-Infographic-768x2716.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>As part of their new digital strategy, and with The Chartered Institute of Marketing new corporate identity, CIM launched an&hellip; <\/p>\n","protected":false},"author":2,"featured_media":230,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_exactmetrics_skip_tracking":false,"footnotes":""},"categories":[9,16,2,7],"tags":[],"class_list":["post-231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate","category-infograhics","category-visualiation","category-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Infographic \u2013 The Chartered Institute of Marketing - Louis Henwood<\/title>\n<meta name=\"description\" content=\"An online infographic for The Chartered Institute of Marketing website about brands in crisis.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/louis-henwood.com\/index.php\/2016\/10\/09\/infographic-the-chartered-institute-of-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Infographic \u2013 The Chartered Institute of Marketing - Louis Henwood\" \/>\n<meta property=\"og:description\" content=\"An online infographic for The Chartered Institute of Marketing website about brands in crisis.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/louis-henwood.com\/index.php\/2016\/10\/09\/infographic-the-chartered-institute-of-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Louis Henwood\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-09T13:06:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-05T20:21:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/louis-henwood.com\/wp-content\/uploads\/2016\/768x480\/CIM-Brand-in-crisis.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Louis Henwood\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Louis Henwood\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/louis-henwood.com\\\/index.php\\\/2016\\\/10\\\/09\\\/infographic-the-chartered-institute-of-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/louis-henwood.com\\\/index.php\\\/2016\\\/10\\\/09\\\/infographic-the-chartered-institute-of-marketing\\\/\"},\"author\":{\"name\":\"Louis Henwood\",\"@id\":\"https:\\\/\\\/louis-henwood.com\\\/#\\\/schema\\\/person\\\/560424e9d9925f548b39cc54abf692e3\"},\"headline\":\"Infographic \u2013 The Chartered Institute of Marketing\",\"datePublished\":\"2016-10-09T13:06:59+00:00\",\"dateModified\":\"2021-05-05T20:21:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/louis-henwood.com\\\/index.php\\\/2016\\\/10\\\/09\\\/infographic-the-chartered-institute-of-marketing\\\/\"},\"wordCount\":68,\"publisher\":{\"@id\":\"https:\\\/\\\/louis-henwood.com\\\/#\\\/schema\\\/person\\\/560424e9d9925f548b39cc54abf692e3\"},\"image\":{\"@id\":\"https:\\\/\\\/louis-henwood.com\\\/index.php\\\/2016\\\/10\\\/09\\\/infographic-the-chartered-institute-of-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/louis-henwood.com\\\/wp-content\\\/uploads\\\/2016\\\/768x480\\\/CIM-Brand-in-crisis.jpg\",\"articleSection\":[\"Corporate\",\"Infographics\",\"Visualisation\",\"Websites\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/louis-henwood.com\\\/index.php\\\/2016\\\/10\\\/09\\\/infographic-the-chartered-institute-of-marketing\\\/\",\"url\":\"https:\\\/\\\/louis-henwood.com\\\/index.php\\\/2016\\\/10\\\/09\\\/infographic-the-chartered-institute-of-marketing\\\/\",\"name\":\"Infographic \u2013 The Chartered Institute of Marketing - Louis Henwood\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/louis-henwood.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/louis-henwood.com\\\/index.php\\\/2016\\\/10\\\/09\\\/infographic-the-chartered-institute-of-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/louis-henwood.com\\\/index.php\\\/2016\\\/10\\\/09\\\/infographic-the-chartered-institute-of-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/louis-henwood.com\\\/wp-content\\\/uploads\\\/2016\\\/768x480\\\/CIM-Brand-in-crisis.jpg\",\"datePublished\":\"2016-10-09T13:06:59+00:00\",\"dateModified\":\"2021-05-05T20:21:08+00:00\",\"description\":\"An online infographic for The Chartered Institute of Marketing website about brands in crisis.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/louis-henwood.com\\\/index.php\\\/2016\\\/10\\\/09\\\/infographic-the-chartered-institute-of-marketing\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/louis-henwood.com\\\/index.php\\\/2016\\\/10\\\/09\\\/infographic-the-chartered-institute-of-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/louis-henwood.com\\\/index.php\\\/2016\\\/10\\\/09\\\/infographic-the-chartered-institute-of-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/louis-henwood.com\\\/wp-content\\\/uploads\\\/2016\\\/768x480\\\/CIM-Brand-in-crisis.jpg\",\"contentUrl\":\"https:\\\/\\\/louis-henwood.com\\\/wp-content\\\/uploads\\\/2016\\\/768x480\\\/CIM-Brand-in-crisis.jpg\",\"width\":768,\"height\":480,\"caption\":\"CIM Brand in crisis infographic\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/louis-henwood.com\\\/index.php\\\/2016\\\/10\\\/09\\\/infographic-the-chartered-institute-of-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/louis-henwood.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Infographic \u2013 The Chartered Institute of Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/louis-henwood.com\\\/#website\",\"url\":\"https:\\\/\\\/louis-henwood.com\\\/\",\"name\":\"Louis Henwood\",\"description\":\"Creative artworker and designer\",\"publisher\":{\"@id\":\"https:\\\/\\\/louis-henwood.com\\\/#\\\/schema\\\/person\\\/560424e9d9925f548b39cc54abf692e3\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/louis-henwood.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/louis-henwood.com\\\/#\\\/schema\\\/person\\\/560424e9d9925f548b39cc54abf692e3\",\"name\":\"Louis Henwood\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/louis-henwood.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/Twitter-Photo.jpg\",\"url\":\"https:\\\/\\\/louis-henwood.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/Twitter-Photo.jpg\",\"contentUrl\":\"https:\\\/\\\/louis-henwood.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/Twitter-Photo.jpg\",\"width\":750,\"height\":500,\"caption\":\"Louis Henwood\"},\"logo\":{\"@id\":\"https:\\\/\\\/louis-henwood.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/Twitter-Photo.jpg\"},\"sameAs\":[\"http:\\\/\\\/louis-henwood.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Infographic \u2013 The Chartered Institute of Marketing - Louis Henwood","description":"An online infographic for The Chartered Institute of Marketing website about brands in crisis.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/louis-henwood.com\/index.php\/2016\/10\/09\/infographic-the-chartered-institute-of-marketing\/","og_locale":"en_GB","og_type":"article","og_title":"Infographic \u2013 The Chartered Institute of Marketing - Louis Henwood","og_description":"An online infographic for The Chartered Institute of Marketing website about brands in crisis.","og_url":"https:\/\/louis-henwood.com\/index.php\/2016\/10\/09\/infographic-the-chartered-institute-of-marketing\/","og_site_name":"Louis Henwood","article_published_time":"2016-10-09T13:06:59+00:00","article_modified_time":"2021-05-05T20:21:08+00:00","og_image":[{"width":768,"height":480,"url":"https:\/\/louis-henwood.com\/wp-content\/uploads\/2016\/768x480\/CIM-Brand-in-crisis.jpg","type":"image\/jpeg"}],"author":"Louis Henwood","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Louis Henwood","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/louis-henwood.com\/index.php\/2016\/10\/09\/infographic-the-chartered-institute-of-marketing\/#article","isPartOf":{"@id":"https:\/\/louis-henwood.com\/index.php\/2016\/10\/09\/infographic-the-chartered-institute-of-marketing\/"},"author":{"name":"Louis Henwood","@id":"https:\/\/louis-henwood.com\/#\/schema\/person\/560424e9d9925f548b39cc54abf692e3"},"headline":"Infographic \u2013 The Chartered Institute of Marketing","datePublished":"2016-10-09T13:06:59+00:00","dateModified":"2021-05-05T20:21:08+00:00","mainEntityOfPage":{"@id":"https:\/\/louis-henwood.com\/index.php\/2016\/10\/09\/infographic-the-chartered-institute-of-marketing\/"},"wordCount":68,"publisher":{"@id":"https:\/\/louis-henwood.com\/#\/schema\/person\/560424e9d9925f548b39cc54abf692e3"},"image":{"@id":"https:\/\/louis-henwood.com\/index.php\/2016\/10\/09\/infographic-the-chartered-institute-of-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/louis-henwood.com\/wp-content\/uploads\/2016\/768x480\/CIM-Brand-in-crisis.jpg","articleSection":["Corporate","Infographics","Visualisation","Websites"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/louis-henwood.com\/index.php\/2016\/10\/09\/infographic-the-chartered-institute-of-marketing\/","url":"https:\/\/louis-henwood.com\/index.php\/2016\/10\/09\/infographic-the-chartered-institute-of-marketing\/","name":"Infographic \u2013 The Chartered Institute of Marketing - Louis Henwood","isPartOf":{"@id":"https:\/\/louis-henwood.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/louis-henwood.com\/index.php\/2016\/10\/09\/infographic-the-chartered-institute-of-marketing\/#primaryimage"},"image":{"@id":"https:\/\/louis-henwood.com\/index.php\/2016\/10\/09\/infographic-the-chartered-institute-of-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/louis-henwood.com\/wp-content\/uploads\/2016\/768x480\/CIM-Brand-in-crisis.jpg","datePublished":"2016-10-09T13:06:59+00:00","dateModified":"2021-05-05T20:21:08+00:00","description":"An online infographic for The Chartered Institute of Marketing website about brands in crisis.","breadcrumb":{"@id":"https:\/\/louis-henwood.com\/index.php\/2016\/10\/09\/infographic-the-chartered-institute-of-marketing\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/louis-henwood.com\/index.php\/2016\/10\/09\/infographic-the-chartered-institute-of-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/louis-henwood.com\/index.php\/2016\/10\/09\/infographic-the-chartered-institute-of-marketing\/#primaryimage","url":"https:\/\/louis-henwood.com\/wp-content\/uploads\/2016\/768x480\/CIM-Brand-in-crisis.jpg","contentUrl":"https:\/\/louis-henwood.com\/wp-content\/uploads\/2016\/768x480\/CIM-Brand-in-crisis.jpg","width":768,"height":480,"caption":"CIM Brand in crisis infographic"},{"@type":"BreadcrumbList","@id":"https:\/\/louis-henwood.com\/index.php\/2016\/10\/09\/infographic-the-chartered-institute-of-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/louis-henwood.com\/"},{"@type":"ListItem","position":2,"name":"Infographic \u2013 The Chartered Institute of Marketing"}]},{"@type":"WebSite","@id":"https:\/\/louis-henwood.com\/#website","url":"https:\/\/louis-henwood.com\/","name":"Louis Henwood","description":"Creative artworker and designer","publisher":{"@id":"https:\/\/louis-henwood.com\/#\/schema\/person\/560424e9d9925f548b39cc54abf692e3"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/louis-henwood.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":["Person","Organization"],"@id":"https:\/\/louis-henwood.com\/#\/schema\/person\/560424e9d9925f548b39cc54abf692e3","name":"Louis Henwood","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/louis-henwood.com\/wp-content\/uploads\/2021\/04\/Twitter-Photo.jpg","url":"https:\/\/louis-henwood.com\/wp-content\/uploads\/2021\/04\/Twitter-Photo.jpg","contentUrl":"https:\/\/louis-henwood.com\/wp-content\/uploads\/2021\/04\/Twitter-Photo.jpg","width":750,"height":500,"caption":"Louis Henwood"},"logo":{"@id":"https:\/\/louis-henwood.com\/wp-content\/uploads\/2021\/04\/Twitter-Photo.jpg"},"sameAs":["http:\/\/louis-henwood.com"]}]}},"_links":{"self":[{"href":"https:\/\/louis-henwood.com\/index.php\/wp-json\/wp\/v2\/posts\/231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/louis-henwood.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/louis-henwood.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/louis-henwood.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/louis-henwood.com\/index.php\/wp-json\/wp\/v2\/comments?post=231"}],"version-history":[{"count":9,"href":"https:\/\/louis-henwood.com\/index.php\/wp-json\/wp\/v2\/posts\/231\/revisions"}],"predecessor-version":[{"id":1085,"href":"https:\/\/louis-henwood.com\/index.php\/wp-json\/wp\/v2\/posts\/231\/revisions\/1085"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/louis-henwood.com\/index.php\/wp-json\/wp\/v2\/media\/230"}],"wp:attachment":[{"href":"https:\/\/louis-henwood.com\/index.php\/wp-json\/wp\/v2\/media?parent=231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/louis-henwood.com\/index.php\/wp-json\/wp\/v2\/categories?post=231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/louis-henwood.com\/index.php\/wp-json\/wp\/v2\/tags?post=231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}