{"id":101,"date":"2016-10-08T15:51:35","date_gmt":"2016-10-08T15:51:35","guid":{"rendered":"http:\/\/louis-henwood.com\/?p=101"},"modified":"2021-05-04T20:13:13","modified_gmt":"2021-05-04T20:13:13","slug":"website-and-branding-writing-matters","status":"publish","type":"post","link":"https:\/\/louis-henwood.com\/index.php\/2016\/10\/08\/website-and-branding-writing-matters\/","title":{"rendered":"Website and branding \u2013 Writing Matters"},"content":{"rendered":"\n
\"Writing<\/figure>\n\n\n\n
\"Writing<\/figure><\/div>\n\n\n\n

I created the responsive WordPress based website and branding for the copywriting company Writing Matters<\/a>. The client needed a website that could be maintained and updated by herself, once the core site had been established.<\/p>\n\n\n\n

An ex-colleague of mine, Jo Robinson, approached me with a request for a website for her new business. What she really needed was a website CMS she could manage herself going forward. So first I tasked her with making the task smoother by finding a WordPress theme that was closest to the layout and look she was after. <\/p>\n\n\n\n

After that, it was just a matter of ensuring it was a solid responsive design that could be easily adapted to the look she wanted. <\/p>\n\n\n\n

I also designed the company brand, extended it across stationery material and promotional printed assets.<\/p>\n\n\n\n

Writing Matters<\/a><\/p>\n\n\n\n

\"Writing<\/figure>\n","protected":false},"excerpt":{"rendered":"

I created the responsive WordPress based website and branding for the copywriting company Writing Matters. The client needed a website… <\/p>\n","protected":false},"author":2,"featured_media":98,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_exactmetrics_skip_tracking":false,"footnotes":""},"categories":[8,7],"tags":[],"class_list":["post-101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coding","category-web"],"yoast_head":"\nWebsite and branding \u2013 Writing Matters - Louis Henwood<\/title>\n<meta name=\"description\" content=\"I created this website and branding for the copywriting company Writing Matters. A WordPress website that could be maintained and updated by the client.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/louis-henwood.com\/index.php\/2016\/10\/08\/website-and-branding-writing-matters\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Website and branding \u2013 Writing Matters - Louis Henwood\" \/>\n<meta property=\"og:description\" content=\"I created this website and branding for the copywriting company Writing Matters. A WordPress website that could be maintained and updated by the client.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/louis-henwood.com\/index.php\/2016\/10\/08\/website-and-branding-writing-matters\/\" \/>\n<meta property=\"og:site_name\" content=\"Louis Henwood\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-08T15:51:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-04T20:13:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/louis-henwood.com\/wp-content\/uploads\/2016\/960x1125\/FI-Writing-Matters-website.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"1225\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Louis Henwood\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Louis Henwood\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/louis-henwood.com\\\/index.php\\\/2016\\\/10\\\/08\\\/website-and-branding-writing-matters\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/louis-henwood.com\\\/index.php\\\/2016\\\/10\\\/08\\\/website-and-branding-writing-matters\\\/\"},\"author\":{\"name\":\"Louis Henwood\",\"@id\":\"https:\\\/\\\/louis-henwood.com\\\/#\\\/schema\\\/person\\\/560424e9d9925f548b39cc54abf692e3\"},\"headline\":\"Website and branding \u2013 Writing Matters\",\"datePublished\":\"2016-10-08T15:51:35+00:00\",\"dateModified\":\"2021-05-04T20:13:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/louis-henwood.com\\\/index.php\\\/2016\\\/10\\\/08\\\/website-and-branding-writing-matters\\\/\"},\"wordCount\":140,\"publisher\":{\"@id\":\"https:\\\/\\\/louis-henwood.com\\\/#\\\/schema\\\/person\\\/560424e9d9925f548b39cc54abf692e3\"},\"image\":{\"@id\":\"https:\\\/\\\/louis-henwood.com\\\/index.php\\\/2016\\\/10\\\/08\\\/website-and-branding-writing-matters\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/louis-henwood.com\\\/wp-content\\\/uploads\\\/2016\\\/960x1125\\\/FI-Writing-Matters-website.jpg\",\"articleSection\":[\"Coding\",\"Websites\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/louis-henwood.com\\\/index.php\\\/2016\\\/10\\\/08\\\/website-and-branding-writing-matters\\\/\",\"url\":\"https:\\\/\\\/louis-henwood.com\\\/index.php\\\/2016\\\/10\\\/08\\\/website-and-branding-writing-matters\\\/\",\"name\":\"Website and branding \u2013 Writing Matters - Louis Henwood\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/louis-henwood.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/louis-henwood.com\\\/index.php\\\/2016\\\/10\\\/08\\\/website-and-branding-writing-matters\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/louis-henwood.com\\\/index.php\\\/2016\\\/10\\\/08\\\/website-and-branding-writing-matters\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/louis-henwood.com\\\/wp-content\\\/uploads\\\/2016\\\/960x1125\\\/FI-Writing-Matters-website.jpg\",\"datePublished\":\"2016-10-08T15:51:35+00:00\",\"dateModified\":\"2021-05-04T20:13:13+00:00\",\"description\":\"I created this website and branding for the copywriting company Writing Matters. A WordPress website that could be maintained and updated by the client.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/louis-henwood.com\\\/index.php\\\/2016\\\/10\\\/08\\\/website-and-branding-writing-matters\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/louis-henwood.com\\\/index.php\\\/2016\\\/10\\\/08\\\/website-and-branding-writing-matters\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/louis-henwood.com\\\/index.php\\\/2016\\\/10\\\/08\\\/website-and-branding-writing-matters\\\/#primaryimage\",\"url\":\"https:\\\/\\\/louis-henwood.com\\\/wp-content\\\/uploads\\\/2016\\\/960x1125\\\/FI-Writing-Matters-website.jpg\",\"contentUrl\":\"https:\\\/\\\/louis-henwood.com\\\/wp-content\\\/uploads\\\/2016\\\/960x1125\\\/FI-Writing-Matters-website.jpg\",\"width\":960,\"height\":1225,\"caption\":\"Writing Matters website laptop\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/louis-henwood.com\\\/index.php\\\/2016\\\/10\\\/08\\\/website-and-branding-writing-matters\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/louis-henwood.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Website and branding \u2013 Writing Matters\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/louis-henwood.com\\\/#website\",\"url\":\"https:\\\/\\\/louis-henwood.com\\\/\",\"name\":\"Louis Henwood\",\"description\":\"Creative artworker and designer\",\"publisher\":{\"@id\":\"https:\\\/\\\/louis-henwood.com\\\/#\\\/schema\\\/person\\\/560424e9d9925f548b39cc54abf692e3\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/louis-henwood.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/louis-henwood.com\\\/#\\\/schema\\\/person\\\/560424e9d9925f548b39cc54abf692e3\",\"name\":\"Louis Henwood\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/louis-henwood.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/Twitter-Photo.jpg\",\"url\":\"https:\\\/\\\/louis-henwood.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/Twitter-Photo.jpg\",\"contentUrl\":\"https:\\\/\\\/louis-henwood.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/Twitter-Photo.jpg\",\"width\":750,\"height\":500,\"caption\":\"Louis Henwood\"},\"logo\":{\"@id\":\"https:\\\/\\\/louis-henwood.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/Twitter-Photo.jpg\"},\"sameAs\":[\"http:\\\/\\\/louis-henwood.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Website and branding \u2013 Writing Matters - Louis Henwood","description":"I created this website and branding for the copywriting company Writing Matters. A WordPress website that could be maintained and updated by the client.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/louis-henwood.com\/index.php\/2016\/10\/08\/website-and-branding-writing-matters\/","og_locale":"en_GB","og_type":"article","og_title":"Website and branding \u2013 Writing Matters - Louis Henwood","og_description":"I created this website and branding for the copywriting company Writing Matters. A WordPress website that could be maintained and updated by the client.","og_url":"https:\/\/louis-henwood.com\/index.php\/2016\/10\/08\/website-and-branding-writing-matters\/","og_site_name":"Louis Henwood","article_published_time":"2016-10-08T15:51:35+00:00","article_modified_time":"2021-05-04T20:13:13+00:00","og_image":[{"width":960,"height":1225,"url":"https:\/\/louis-henwood.com\/wp-content\/uploads\/2016\/960x1125\/FI-Writing-Matters-website.jpg","type":"image\/jpeg"}],"author":"Louis Henwood","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Louis Henwood","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/louis-henwood.com\/index.php\/2016\/10\/08\/website-and-branding-writing-matters\/#article","isPartOf":{"@id":"https:\/\/louis-henwood.com\/index.php\/2016\/10\/08\/website-and-branding-writing-matters\/"},"author":{"name":"Louis Henwood","@id":"https:\/\/louis-henwood.com\/#\/schema\/person\/560424e9d9925f548b39cc54abf692e3"},"headline":"Website and branding \u2013 Writing Matters","datePublished":"2016-10-08T15:51:35+00:00","dateModified":"2021-05-04T20:13:13+00:00","mainEntityOfPage":{"@id":"https:\/\/louis-henwood.com\/index.php\/2016\/10\/08\/website-and-branding-writing-matters\/"},"wordCount":140,"publisher":{"@id":"https:\/\/louis-henwood.com\/#\/schema\/person\/560424e9d9925f548b39cc54abf692e3"},"image":{"@id":"https:\/\/louis-henwood.com\/index.php\/2016\/10\/08\/website-and-branding-writing-matters\/#primaryimage"},"thumbnailUrl":"https:\/\/louis-henwood.com\/wp-content\/uploads\/2016\/960x1125\/FI-Writing-Matters-website.jpg","articleSection":["Coding","Websites"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/louis-henwood.com\/index.php\/2016\/10\/08\/website-and-branding-writing-matters\/","url":"https:\/\/louis-henwood.com\/index.php\/2016\/10\/08\/website-and-branding-writing-matters\/","name":"Website and branding \u2013 Writing Matters - Louis Henwood","isPartOf":{"@id":"https:\/\/louis-henwood.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/louis-henwood.com\/index.php\/2016\/10\/08\/website-and-branding-writing-matters\/#primaryimage"},"image":{"@id":"https:\/\/louis-henwood.com\/index.php\/2016\/10\/08\/website-and-branding-writing-matters\/#primaryimage"},"thumbnailUrl":"https:\/\/louis-henwood.com\/wp-content\/uploads\/2016\/960x1125\/FI-Writing-Matters-website.jpg","datePublished":"2016-10-08T15:51:35+00:00","dateModified":"2021-05-04T20:13:13+00:00","description":"I created this website and branding for the copywriting company Writing Matters. A WordPress website that could be maintained and updated by the client.","breadcrumb":{"@id":"https:\/\/louis-henwood.com\/index.php\/2016\/10\/08\/website-and-branding-writing-matters\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/louis-henwood.com\/index.php\/2016\/10\/08\/website-and-branding-writing-matters\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/louis-henwood.com\/index.php\/2016\/10\/08\/website-and-branding-writing-matters\/#primaryimage","url":"https:\/\/louis-henwood.com\/wp-content\/uploads\/2016\/960x1125\/FI-Writing-Matters-website.jpg","contentUrl":"https:\/\/louis-henwood.com\/wp-content\/uploads\/2016\/960x1125\/FI-Writing-Matters-website.jpg","width":960,"height":1225,"caption":"Writing Matters website laptop"},{"@type":"BreadcrumbList","@id":"https:\/\/louis-henwood.com\/index.php\/2016\/10\/08\/website-and-branding-writing-matters\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/louis-henwood.com\/"},{"@type":"ListItem","position":2,"name":"Website and branding \u2013 Writing Matters"}]},{"@type":"WebSite","@id":"https:\/\/louis-henwood.com\/#website","url":"https:\/\/louis-henwood.com\/","name":"Louis Henwood","description":"Creative artworker and designer","publisher":{"@id":"https:\/\/louis-henwood.com\/#\/schema\/person\/560424e9d9925f548b39cc54abf692e3"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/louis-henwood.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":["Person","Organization"],"@id":"https:\/\/louis-henwood.com\/#\/schema\/person\/560424e9d9925f548b39cc54abf692e3","name":"Louis Henwood","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/louis-henwood.com\/wp-content\/uploads\/2021\/04\/Twitter-Photo.jpg","url":"https:\/\/louis-henwood.com\/wp-content\/uploads\/2021\/04\/Twitter-Photo.jpg","contentUrl":"https:\/\/louis-henwood.com\/wp-content\/uploads\/2021\/04\/Twitter-Photo.jpg","width":750,"height":500,"caption":"Louis Henwood"},"logo":{"@id":"https:\/\/louis-henwood.com\/wp-content\/uploads\/2021\/04\/Twitter-Photo.jpg"},"sameAs":["http:\/\/louis-henwood.com"]}]}},"_links":{"self":[{"href":"https:\/\/louis-henwood.com\/index.php\/wp-json\/wp\/v2\/posts\/101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/louis-henwood.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/louis-henwood.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/louis-henwood.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/louis-henwood.com\/index.php\/wp-json\/wp\/v2\/comments?post=101"}],"version-history":[{"count":13,"href":"https:\/\/louis-henwood.com\/index.php\/wp-json\/wp\/v2\/posts\/101\/revisions"}],"predecessor-version":[{"id":947,"href":"https:\/\/louis-henwood.com\/index.php\/wp-json\/wp\/v2\/posts\/101\/revisions\/947"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/louis-henwood.com\/index.php\/wp-json\/wp\/v2\/media\/98"}],"wp:attachment":[{"href":"https:\/\/louis-henwood.com\/index.php\/wp-json\/wp\/v2\/media?parent=101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/louis-henwood.com\/index.php\/wp-json\/wp\/v2\/categories?post=101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/louis-henwood.com\/index.php\/wp-json\/wp\/v2\/tags?post=101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}