I worked on the whole range of Unilever brands from Surf, to Comfort and many European brands. The Surf packaging revamp took close to two years, and I was working right from the first-ever concept ideas to the final artwork for the brand mark and the packaging for the Surf brand in the UK and throughout Europe.

By the time the concept got to the final design, everybody forgot which image library the wave was sourced from, it took me the good part of a day to find the wave and download the hi-resolution file. There was no such thing as reverse image search back then.

One of many projects I worked on for the branding agency Vibrandt (now 1HQ) in Windsor.