I worked on Comfort fabric conditioner packaging artworks and concepts for months. The projects progressed from the initial mood boards to concepts. Once the final designs had been approved the final designs progressed to the artwork stage.

We also had to be adapt the Comfort designs to Unilever’s Snuggle brand for many of the European markets.

At Graphique and then Vibrandt (now 1HQ) we produced a constant flow of concepts and designs for the Unilever brand. Some variants of Comfort were only ever concept flavours and never progressed to actual products. The others would complete the various stages of approval and focus groups to become Europe wide products and make the leap to the supermarket shelves.