My task was to create a PowerPoint template design for external marketing people. So that they could use it as a basis for online webinars as part of CIM’s Exchange content hub.

The Chartered Institute of Marketing (CIM) has its own functional corporate PowerPoint template but something more exciting was called for. There was a need for a more elegant template. So that external marketing people could use it as a basis for online webinars in CIM’s content hub called Exchange.

I created a PowerPoint template that is as foolproof as possible. This included a colour theme, master page layouts, a set of chart and table templates and a suite of vector icons that could be recoloured from within PowerPoint.