Coke Zero Advertising campaign billboard

I was given the brief to create hi-resolution advertising image assets from a rough design. This involved me taking Coke’s new bottle shots and adding the water droplets and splashes. The assets had to be able to be adapted to POS, posters and other promotional items. The layers had to be straightforward and clear so that other artists would find the files easy to understand.

Coke Zero Advertising campaign key image