Comfort fabric conditioner packaging

Comfort fabric conditioner packaging artwork. The project progressed from the initial mood boards, to concepts and then the artwork stage once the final designs had been approved.

Graphique and then Vibrandt produced a constant flow of concepts and designs for the Comfort brand. Some flavours of Comfort were only ever concept brands, others would complete the various stages of approval and focus groups to become Europe wide artwork projects and make the leap to the supermarket shelves.